CMS platforms come in a variety of different architectures that can influence how content is created, managed, and published. The three main types of CMS architectures are headless, coupled, and decoupled. This article will explore the similarities and differences between these architectures, as well as go over why each one might be preferable in particular situations.
When it comes to content personalization, consumers have been very clear on where they stand on the issue. 91% of consumers say they are more likely to shop with brands that recognize and remember who they are and provide relevant recommendations to them. Consumers want personalized content that is relevant to them, but how do you adopt or revamp a content personalization strategy? Read on to find out.
Improving sales productivity is a goal for virtually every organization, but it is one without a static finish line. You need to be able to keep pace with the market, and you can’t do that if you’re held back by using old, inflexible technology. How you manage and publish content can have a huge impact on your sales productivity and overall bottom line, which is why choosing a CMS that is flexible and can evolve over time is so significant.
Delivering excellent digital experiences for customers has gone from going above and beyond to becoming an expectation from modern consumers whenever they interact with a brand. Learn the why behind digital experience platforms and why they are worth looking into for marketers looking to create a seamless cross-channel digital experience for their customers.
The need to migrate from one CMS to another can arise for a number of different reasons. Once you’ve decided to move from one CMS system to another, you need to look into the migration process. Read on to learn about how and why to prepare for a CMS migration.
Delivering high-quality, impactful content is not just about hitting the right marks when it comes to SEO targets. Read on to learn what content personalization is, why it’s important, and how it works.