Sales Team Performance: How to Measure and Track Success
  • Marketers

Tracking your sales progress is an essential part of building and refining your strategy. But, sales managers and reps can become overwhelmed with the amount of data available, so it’s important to know how, when and which figures to track. Using a sales management software is extremely helpful as it keeps your data organized, automates your performance tracking, and highlights areas of success or areas that may need improvement. 

Everything You need to Know About an Enterprise Content Hub
  • Marketers

Because your enterprise is reaching a larger audience and operating on a wider scale, you may want to consider a headless CMS that can store your data in a single hub, distribute content across multiple channels and provide the flexibility of a headless network to allow for greater customization.

A Digital Experience Platform Your Developers Will Love
  • Marketers

Creating compelling digital experiences is challenging at best if you’re using a CMS that revolves around the web page paradigm. Where relevance is imperative, a monolithic approach to digital experience is not getting the job done. You likely feel the strain of a lack of flex.ability and own.ability your team needs to provide experiences that captivate attention and motivate buyer momentum to advances deals.

5 Benefits of a Cloud-Native CMS
  • Marketers

In today’s world, using a CMS that can handle large amounts of content and deploy that content across multiple channels is imperative. As more people turn to the cloud for data storage, CMS platforms that are cloud-based or cloud-native are becoming increasingly popular.

5 Reasons your Company's Infrastructure will Improve after Switching to a DXP
  • Marketers

A modern DXP provides a better user experience for your audience. In doing so, marketers can accelerate the customer journey and prove contribution to the bottom line. A single platform to help you deliver omnichannel experiences, keep track of user insights, and run your day-to-day content operations.

Friction Points in the Buyer Journey that Could Cost you Sales
  • Marketers

Guiding a potential client through the buyer journey for a digital experience platform can be a long process. You want to prove to the interested party that your company is the right technology partner for them, which means demonstrating a certain level of expertise and knowledge about the Mura platform. Being aware of these common friction points will help you foster stronger relationships with potential buyers and close more deals.